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iLiveSafe was founded by Hendrik Neethling, Marius Vermaak and Ruan Vermaak. From their (Ruan Vermaak, Hendrik Neethling and Marius Vermaak's) years of experience in emergency medical assistance and rapid response to threats to personal safety, they conceptualised a product to address the concerns that every South African shares.

Springbok and Bulls eighth-man Pierre Spies joined the company as Brand ambassador, driving the external communications message through various channels. With its key product and service offerings iLivesafe ensures the entire family enjoys the peace of mind each South African seeks.